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TweetUp buys android Twitter app Twitdroid and avoids lightsaber battle
SEO firm TweetUp has bought pre-eminent Twitter android app Twidroid, which is to be pre-loaded on “millions” of new Android phones giving it a massive leg-up. TweetUp has also swiftly renamed it...
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The Currys & PC World Star Wars TV ad [Director's Cut]
Who knows why George Lucas said yes to this one, but he did and the rest is TV history as a couple of droids wander through the retail space. Of course, they get to meet other robots – or at least...
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Star Wars augmented reality: TIE Fighters attack NYC
This is so cool! I saw this tweeted, but it is too good not to share. It’s test footage from an early version of the upcoming game ‘Star Wars Arcade: Falcon Gunner’ – the first augmented reality Star...
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VW racks up 14.5m views of its Darth Vader Super Bowl ad
UPDATED Feb 7 Volkswagen looks to have a major social media success on its hands. Its humorous Super Bowl ad featuring a pint sized Darth Vader has already racked up more than 14.5 million views on...
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How do you get three million views on YouTube in four days with no budget?
You give old French farmers lightsabers, of course. This viral created by Mathieu Cuvelier and Dan Scott has racked up a whopping three million views in just four days. It did all this without a...
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Greenpeace stirs wrath of car drivers in social media battle with VW
Greenpeace appears to have stirred the wrath of some car enthusiasts in the process of taking Volkswagen to task over its deletion of negative comments on Facebook as part of its long running Star Wars...
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BBC America creates social media buzz with new season of Doctor Who
The BBC scored its most-watched ever programme on BBC America at the weekend for the season premiere of season seven of ‘Doctor Who’, ‘Asylum of the Daleks, and racked up the biggest social media buzz...
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How social media reacted to the $4bn Star Wars Disney deal
Most of us woke up this morning to hear the news that George Lucas had sold his film company, LucasFilm, to entertainment giant Disney for $4.1bn (£2.5bn), and a new ‘Star Wars’ film is planned for...
View ArticleDoes movie marketing actually work?
It seems like every week a new blockbuster film from a famous franchises is being unleashed into cinemas. Transformers follows X-Men follows Godzilla follows Spiderman. Is it the brand name that’s...
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Viral chart: Proud whoppers, celebrity impressions and Greenpeace takes on Lego
In this weeks chart, we see a host of awesome branded videos that successfully evoke all sorts of emotions out of us without having to even mention a football. The World Cup: sorry, what’s that? Read...
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Can Crocs Empire Strike Back with Star Wars Partnership?
In a cool, cool galaxy far, far away Star Wars became the greatest movie franchise ever made. Many years later the Empire has taken over the asylum and started doing corny brand partnerships with...
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Star Wars… or should it be Brand Wars?
Brand Republic reported on back in May that demand for cinema is at an all time high. As a result, ad spend for the medium was said to be up 9.4% year on year. Great news! Read more on Star Wars… or...
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